Be curious. Stay curious.
E is for Everything
A home for design, media, policy, life and everything in between.
I am watching skin-care ads. Well, one skin-care ad in particular. The Japanese company SK-II (owned my P&G) has a video highlighting women's proverbial ticking clock. For the uninitiated, this refers to the pressures on women in Japan (and throughout Asia and the world) to hurry up, get married and pop a baby before they "expire". The expiry date in Japan is, apparently, 30 years old. 

By that measure, I am a once-solid, fresh piece of produce that has turned into a putrid liquid in the back of life's refrigerator. 

Speaking of putrid, that's what this limiting social construct is. The actual biological routine of being a woman is difficult enough. Allowing this simplistic assessment of women's worth to be given oxygen in any society should be a crime. 

It's not, but at least it's in a skin-care ad. (Sadly, this is what progress looks like these days.)

The fact of the matter is, even beyond reproduction, the clock is always ticking. It is merciless. Are we progressing fast enough in our careers? Did we get all of the degrees we need on time? Did we run the race of life faster, better and stronger than everyone else? 

When the race ends, though, then what? What does "faster" mean? What does "on time" mean? They're entirely subjective. In all of it we end up losing the most valuable resource we have: time. 

Time is non-renewable, and we too often let it slip by as we foolishly attempt to outrun it. So, allow me to pass you a hammer to smash the proverbial clock, at least for the moment. 

Claim this moment. The next one is not guaranteed to you or anyone else. Be in this moment. Seriously, put down your phone and be present. You don't even have to read this week's links. 

There you go. Way to wield that hammer. 

Tick-tock, tick-tock, tick....stop. 
Floyd Norman, Disney's first African-American artist, is still going strong
"I’m reading more, walking more, socializing more, and working without so much self-prodding. I feel freer than ever to do these things, because there’s no ultra-easy competitor undercutting them. And there’s all this new time."
"Its lowest marks come in the categories of 'tolerance and inclusion' and 'health and wellness.'"
"In the modern world, all these social mechanisms come into play in public speaking. Standing in front of a group gives everyone a chance to evaluate your abilities. What if they conclude that you’re not actually that valuable to the team? That could be devastating."
The first game console my brother and I ever got was a Sega Genesis. It was epic. Now, every game that takes up an inordinate amount of space in storage somewhere in the family basement can be downloaded to my phone. 
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Better late than never.
Emi Kolawole · E is for Everything HQ · San Jose California 95134 · USA
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